Allison Worldwide
Share of Voice
Signal
About
Marketing Crunch scores use a consistent editorial methodology based on public evidence, including coverage volume, outlet quality, and recency.
Case Study Score uses the campaign work a firm has published. Each published case study earns 3 points when it links to a verifiable source and 1 point when it does not, plus 2 points for every distinct named client. Score = 30 + 18 × log10(1 + points), capped at 97. Firms with no recorded case studies are shown as awaiting review.
Share of Voice measures coverage volume relative to the other records in the same category. It is scaled against the highest recorded volume: Share of Voice = 30 + 62 × log10(1 + volume) ÷ log10(1 + highest volume). Records with no recorded coverage are shown as awaiting data.
Signal measures coverage quality through outlet weight and recency, rewarding strong, current coverage. Scores are capped at 97, and records with no recorded evidence are shown as awaiting data.
Selected clients
Booking.com · Dexcom · Generac · Hewlett Packard Enterprise · Lingokids
Drawn from publicly available case studies or from a client list supplied by the firm. A listing does not imply a current engagement.