Share of Voice
Signal
About
Global technology communications and marketing consultancy working across enterprise technology, digital infrastructure, and innovation.
Marketing Crunch scores use a consistent editorial methodology based on public evidence, including coverage volume, outlet quality, and recency.
Share of Voice measures coverage volume relative to the other records in the same category. It is scaled against the highest recorded volume: Share of Voice = 30 + 62 × log10(1 + volume) ÷ log10(1 + highest volume). Records with no recorded coverage are shown as awaiting data.
Signal measures coverage quality through outlet weight and recency, rewarding strong, current coverage. Scores are capped at 97, and records with no recorded evidence are shown as awaiting data.
Selected clients
Adobe · Commvault · Eaton · Google Cloud · Qualcomm · Twitch (Germany)
Drawn from publicly available case studies or from a client list supplied by the firm. A listing does not imply a current engagement.