Mike Barry - Head of Global Marketing, T. Rowe Price
Mike Barry joined T. Rowe Price in 2006 as a FINRA-licensed account services representative, answering customer inquiries by letter and email. Twenty years later he runs the firm’s global marketing. The path in between ran through supervising a ten-person correspondence team, then into proposal content, where he rose to manage the global RFP team across Baltimore, London, Hong Kong, and Tokyo. He then led the operations behind the firm’s investment and product content, including digital publishing and consultant databases, before becoming head of investment, product, and retirement content in 2022, a global team working between clients, investment professionals, and the products themselves. Global product marketing was added in 2025. T. Rowe Price named him head of global marketing in July 2026, responsible for brand, public relations, digital, investment and retirement content, and product and segment marketing. Very few asset management marketing chiefs started on the service desk.
Brad Downs - SVP Marketing, Baltimore Ravens
Brad Downs managed the naming rights partnership for Adelphia Coliseum with the Tennessee Titans while running marketing across a twelve-market region for Adelphia Business Solutions. The Ravens hired him in 2002 as marketing and promotions manager, and he has now been with the team nearly 25 years. He spent six years running promotions, then more than five selling corporate partnerships as an account executive, an unusual detour that gave him the sales side of sports business. He returned to marketing as director of marketing and partnership activation in 2013, became vice president of marketing in 2015, and senior vice president of marketing in March 2020. Few people in the NFL have marketed one franchise for as long, or from as many seats inside it.
Josh Lukin - VP Brand Strategy & Advertising, Baltimore Ravens
Josh Lukin spent six years running club marketing for Major League Baseball, leading league-wide fan engagement including the All-Star ballot, whose new format drew record interest, and brackets to name the most iconic baseball card ever printed and the best ballpark food. He served as the main link between league marketing and all 30 clubs. The Ravens hired him in 2022 to run brand strategy, identity, design, advertising, and media planning. His work since includes the award-winning “And Football” campaign, “Rise & Conquer” after the team’s AFC Championship loss, a billboard whose Raven eyes stay lit from sunset to sunrise, and a double-decker bus that took over London for the team’s game there. He was promoted to senior director in 2023 and vice president in April 2026, the same year he led the relaunch of the team’s uniforms. Lukin also co-founded 60/60 Media, a Baltimore production and consulting firm.
Trish McClean - CMO, Visit Baltimore
Trish McClean spent seven years at Arnold Worldwide, rising to vice president and general manager, and most of her career in advertising agencies after that. Eisner Communications, FUSE*81, Exit10, and MGH followed, where she became senior vice president and account services director. A stint directing the Women’s Leadership Council at United Way of Central Maryland came next, then Planit, where she was brand strategy director and later group strategy director. Visit Baltimore hired her as director of brand marketing in 2019, promoted her to vice president a year and a half later, and named her chief marketing officer in July 2021. She now leads marketing for the city’s tourism and convention bureau, applying two decades of agency brand work to the hardest kind of brand: a city people already have opinions about.
Angela Austin - VP System Marketing & Brand Strategy, University of Maryland Medical System
Angela Austin learned the difference between digital, offset, and screen printing in her first job at Globe Screenprint, and says it showed her the power of design in communication. She then spent four years at Visual Marking Systems, advising transit agencies on safe, ADA-compliant signage for stations and vehicles, before moving into marketing. Foundation Fighting Blindness gave her nearly eight years, ending as senior director of communications and marketing for its national public health education programs. The University of Maryland Medical System hired her in 2014 to lead communications for the Greenebaum Cancer Center, then made her system marketing director in 2015, senior director of strategic marketing in 2017, and vice president of system marketing and brand strategy in April 2019. She leads marketing communications for the regional multi-hospital system, having built most of the function from the inside.
Mack McGee - CMO, CareFirst BlueCross BlueShield
Mack McGee produced all four weekend sports shows at NBC’s Baltimore affiliate and was nominated for an Emmy twice. He moved into business development at EntreQuest and marketing at The Sandusky Group, then spent eight years at the creative agency Groove, first as vice president of sales and marketing and then as executive vice president and principal, running revenue, key accounts, and leadership development. SC&H Group made him vice president and chief marketing officer in 2017, aligning sales and marketing across the accounting and consulting firm. CareFirst BlueCross BlueShield named him chief marketing officer in July 2020. Six years in, he leads marketing for the region’s Blue Cross plan, bringing a broadcast producer’s sense of deadline and audience to health insurance.
Lisa Edelman Goldberg - EVP Marketing, Medifast
Lisa Edelman Goldberg started at Catapult Learning and the agency Devaney & Associates, then earned her MBA at Maryland’s Smith School, where she co-led the graduate marketing association and spent a summer at Black & Decker. VetCentric hired her as category manager for diets and then director of marketing services. Medifast brought her on in 2011 as director of product and program marketing, adding innovation to her remit in 2015. She became vice president of marketing in 2018, and in May 2026 the company named her executive vice president of marketing. Fifteen years at the weight management company have covered its product lines, programs, and innovation pipeline. The Baltimore Business Journal named her to its 40 Under 40 in 2020.
Katie Kreider - Chief Marketing & Communications Officer, Baltimore Museum of Art
Katie Kreider interned in marketing and communications at the Boys & Girls Clubs of Middle Tennessee while at Vanderbilt, then worked at Parthenon Publishing in Nashville. Connections Media gave her six years, from digital production associate to senior director in New York. The agency Blue State then kept her more than eight years, rising from account director to vice president of accounts to managing director, working with mission-driven clients out of Washington. The Baltimore Museum of Art named her chief marketing and communications officer in January 2026. She brings more than fifteen years of cause marketing and digital agency work to one of the region’s major cultural institutions, where the brief is getting new audiences through the doors.
Renee Beck - VP & Chief Marketing & Innovation Officer, United Way of Central Maryland
Renee Beck created the 30|30 Experience, an interactive session that shows participants why so many working people can’t make ends meet. United Way of Central Maryland now licenses it nationally as a revenue-generating product. Beck joined in 2018 as associate vice president of marketing, became vice president of marketing and innovation in 2021, and was named chief marketing and innovation officer in July 2023. Her team overhauled the website for a 51% lift in unique views, launched new platforms that raised online donations 30.5% and doubled online donors, and ran brand campaigns with more than 22.9 million impressions and a 32% lift in donation intent. Its empathy videos have drawn 1.5 million impressions on Hulu. She is now co-leading the organization’s AI adoption. Beck has run her own freelance communications practice since 2009, and the Baltimore Business Journal named her to its 40 Under 40 in 2023.
Kristen McGuire - AVP & CMO, Loyola University Maryland
Kristen McGuire spent fourteen years branding Baltimore to college students. As executive director of the Baltimore Collegetown Network she built initiatives to attract, engage, and keep students in the city, developing the organization’s brand and award-winning marketing campaigns. The Daily Record named her an Influential Marylander in 2008 and a Successful by 40 VIP in 2011. Her career started in public relations and creative services at UMBC, where she was managing editor of the faculty and staff newspaper, followed by three years designing web-based training at RWD Technologies. After Collegetown she spent three and a half years as a program officer at the France-Merrick Foundation, developing grants to strengthen communities across Baltimore and Maryland. Loyola University Maryland named her associate vice president and chief marketing officer in August 2021, leading brand strategy, communications, marketing, web, and creative.
The Long Climb
Baltimore’s marketers tend to rise inside the institutions they serve. A customer service representative becomes head of global marketing. A promotions manager becomes the senior marketer at an NFL team. A cancer center communications director builds the brand for an entire hospital system. Even the newcomers here arrive from agencies and causes that taught them patience. The organizations on this list are civic anchors, and they reward people who learn them from the ground up. That makes the bench quieter than in cities with more corporate headquarters, and it makes it unusually deep in institutional knowledge.