Laura Lynch - Group CMO, Bank of Ireland
The new platform is called Right With You, and Laura Lynch is clear it’s not just another tagline. She describes it as a long-term brand platform built on one insight: people make better financial decisions when they feel confident. Launched in March 2026 across four integrated campaigns covering everyday money, fraud, business banking and teaching children about finances, it deliberately avoids the clichés of bank advertising. Lynch has the unusual credentials to pull that off. She has been at Bank of Ireland for nearly two decades, most of them outside traditional marketing. She built the bank’s first group customer experience function, then created its youth banking business, with the bank’s first customer rather than product P&L. Earlier she ran brand and sponsorship. Her career began at Ireland Online, the country’s first internet provider, where she arranged a sponsorship with Ferrari and Eddie Irvine. She has been Group CMO since 2022.
Róisín Reilly - Group Marketing Director, Bauer Media Audio Ireland
As a child, Róisín Reilly was sent to the bog to clamp turf every summer. She complained so persistently that her parents left her at home. She calls it an early lesson in persistence, and it shows in a career that moved from PR agencies to running marketing for some of Ireland’s best-known radio brands. After stints at Plunkett Communications and Heneghan PR, she spent four years heading PR for Littlewoods Ireland. Today FM hired her in 2014, and she later led marketing across Bauer’s music and entertainment stations, including 98FM, Spin and Red FM. Since September 2024 she has been group marketing director for the whole Irish audio business, adding Newstalk, Off the Ball and GoLoud. She admires advertising that feels more like a mini-series than an ad, and lives by a simple piece of advice: never accept criticism from someone you wouldn’t go to for advice.
Dee Macklin - Marketing Director, Ryanair
Dee Macklin has a law degree from Trinity, and a career in television. She joined TV3 as a marketing executive in 2006 and moved through sponsorship and branded content before the broadcaster promoted her to marketing director and onto its management board. She then led what is widely described as the biggest rebrand in Irish media history, turning TV3 into Virgin Media Television, and launched Virgin Media Sport. The broadcaster won Media Brand of the Year in both 2015 and 2020 on her watch. She also turned its in-house agency into a revenue business that won a Kinsale Shark. Ryanair hired her in 2021, and she now runs marketing, brand, CRM, customer experience, insights, social and creative across Europe, a team of 50, while also covering as interim product lead. She sits on the board of Le Chéile Mentoring.
Elaine Doyle - CMO, Distilled
When Distilled needed premium car buyers to take DoneDeal seriously, Elaine Doyle signed off on two South Dublin women in a car park pronouncing it “DonéDeâl”. The joke carries a serious point: DoneDeal Cars now draws more than 2.2 million visitors a month, most of its listings come from dealerships, and its most popular cars are at the top of the market. Doyle, from Cork, learned the power of brand building at Cully & Sully, helping make it Ireland’s favourite soup and winning a Golden Spider Grand Prix for its website. Seven years at Google and YouTube followed, ending as YouTube lead for Ireland. She joined Distilled in 2020, took a break to consult in India and help a women’s entrepreneurship enterprise in Delhi become self-sustaining, and returned as chief marketing officer in May 2025, overseeing Daft, DoneDeal, Adverts and Gumtree Jobs.
Richard Miley - Head of Marketing Communications, An Post
A tin man at Christmas. A story about sending love to Alison in Vietnam. Richard Miley has spent more than a decade making the postal service emotional, and his work has the awards to show for it, including a Silver Effie for the Tin Man campaign. He joined An Post as a marketing executive in 2014 and worked his way through retail marketing, parcels product management and parcels marketing, which put him at the centre of the company’s shift towards e-commerce and its pitch to Irish exporters. He led commercial marketing across consumer and business segments for five years before becoming head of marketing communications in September 2024. Before An Post he worked at Ibec and a London agency. Business Plus named him to its 40 Under 40 in 2025. Outside work, he runs and trains, and credits his team with letting him be himself.
Aidan Power - Director of Marketing, Tourism Ireland
Aidan Power’s job is to make people overseas want to visit the whole island of Ireland, through offices from Coleraine to Sydney. Tourism Ireland appointed him in February 2024 after an international search, giving him responsibility for insights, creative and media strategy, partnerships and the content meant to inspire visitors. He came from banking. At KBC Bank Ireland he spent eleven years as director of marketing, communications and corporate affairs, also overseeing sustainability, and helped build a challenger brand in a market that rarely rewards them. Before that came a decade leading brand and marketing at EBS Building Society, where he ran an award-winning corporate social responsibility programme. His career began at Musgrave, marketing SuperValu. Thirty years across retail, banking and tourism have made him a specialist in brands people have to trust.
Ray Coppinger - Director of Marketing, Rippling
Most marketing leaders talk about AI. Ray Coppinger uses it daily to build agents and automate his own marketing operations. He joined Rippling in October 2026 to lead marketing for EMEA from Dublin, after a year in revenue marketing at Notion. The SaaS résumé behind him is long. At Marketo he launched the company’s websites in France and Germany and produced its first guide not written in English. As global director of marketing at Teamwork in Cork he led 20 marketers and rebranded the company with a launch party at Páirc Uí Chaoimh. He ran EMEA demand generation for Slack, then spent three years as CMO of Catalyst, renaming the engineering certification firm and building its marketing from scratch. Earlier stops included SAP’s global training sites in London and project management in Auckland.
David Slattery - CMO, Pinergy
David Slattery is the marketer behind Pinergy’s Munster Rugby partnership, and also a Leinster season ticket holder. Munster, he says, know all about it. The partnership shows how he thinks: heated fan zones at Thomond Park powered by green energy, and a data-driven “Power Player” award that rewards contributions the man-of-the-match vote misses, mirroring how Pinergy shows customers their own daily energy use. He joined the energy company in 2017 as head of marketing and communications, repositioned it around sustainability, and was named chief marketing officer in May 2026. Banking came first. He spent fourteen years across two stints at Bank of Ireland, where as head of digital for wealth management he launched the first online mortgage protection product in Ireland, plus three years at Danske Bank launching online savings products and sponsoring Newstalk’s Business Breakfast.
Michéle Quinn - CMO, McCann FitzGerald
Michéle Quinn measures marketing the way her law firm’s partners measure everything else: revenue and pipeline attributed to it, real engagement with its thought leadership, and whether the right clients and prospects show up to its events. That is how she wins partner support for campaigns, she says, by starting from what clients need and connecting it to the firm’s objectives. She treats AI as a useful accelerator, as long as people stay in charge. A chartered marketer with more than twenty years in professional services, she was previously director of marketing at EY Ireland. McCann FitzGerald, one of Ireland’s leading law firms, named her chief marketing officer in November 2025, adding client relations and business development to a brief she had already been running as director of marketing and communications.
Diane Kelly - Marketing Lead (Former), Monzo
Diane Kelly led the marketing behind Monzo’s arrival in Ireland, the digital bank’s first European market. She owned local brand positioning, audience strategy and customer acquisition, building demand before launch. That role ended in December 2025, which makes her one of the more interesting Dublin marketers to watch. Her route to it ran through three countries. She started in communications at the Immigrant Council of Ireland, then marketed business services at the British Library in London. Back in Dublin she led B2B campaigns at eir and BT Ireland, then moved to Sydney, where she spent nearly four years at Westpac running customer communications for large regulatory programmes, followed by marketing communications at the fintech Prospa. A market launch is the hardest test a marketer can take on, and she has now passed one.
Funny, on Purpose
Irish marketers have a reputation for wit, and the best ones here use it strategically. A car marketplace pretends to be posh. A postal service makes the country cry at Christmas. A bank avoids banking clichés. An energy company turns rugby data into a lesson about its product. Behind the jokes is serious commercial thinking, and much of it is learned in the long careers these people have built inside Irish institutions. The other half of the list, running European marketing for global companies from Dublin, brings scale and rigour. The city needs both, and the most interesting work happens where they meet.