Liz Morgan - CMO, DeepIQ
Liz Morgan wrote department store ads before she did anything else. She spent four years at Foley's in Houston, promoted from staff writer to senior writer within three months, managing six writers and serving as interim copy chief once Macy's acquired the company. Agencies followed, where she built digital practices at a grocery retail marketing firm, at Langrand, and at The Lee Group, launching a credit union campaign that hit 45% conversion rates and grew loan volume 25% year over year. Halliburton then hired her, and she spent nearly four years as chief marketing officer of Landmark, its software business, where a single 2019 event generated more than $61 million in opportunities and digital impressions rose 75% year over year. She later led global marketing for the company's integrated digital well construction organization, curating a customer experience center on the Halliburton campus. At Derrick Corporation her first omni-channel drilling campaign produced 73% more engagements and a 52% lift in conversion. DeepIQ named her chief marketing officer in May 2026.
Indy Chakrabarti - CMO, JAGGAER
Three private equity exits totaling $4 billion in valuation sit on Indy Chakrabarti's record. He started in product management at Symantec, defining requirements and pricing for the compliance and security business, then moved to Houston and never really left. Seismic Micro Technology made him chief marketing officer across seven offices, IHS put him over product marketing for a $500 million energy business, and MicroSeismic hired him as CMO. Emerson then gave him strategy and marketing before moving him to acquisitions and business development. Avetta made him chief marketing and strategy officer for three years and then chief strategy officer overseeing M&A. HighRadius followed for three years as CMO. JAGGAER named him chief marketing officer in April 2026, where he oversees global demand generation, messaging, and inside sales. Fifteen years as a CMO and other executive roles at SaaS companies between $100 million and $500 million in ARR have given him teams of more than 300. He also spent three years on the Houston board of Pratham, the global literacy nonprofit.
Chirag Dhull - CMO, Collibra
Chirag Dhull began as a software engineer writing mainframe batch processing for a health insurance client, and says the experience gives him genuine empathy for how hard enterprise AI actually is. Microsoft hired him in 2012, and he became one of the earliest go-to-market leads for enterprise AI there, owning positioning and launch strategy for Azure Machine Learning before the market had language for it, building the data scientist persona from research, and running hackathons and a MOOC campaign that drove 30,000 net-new users into the funnel. AWS then took five years. He launched Amazon Managed Blockchain and Amazon QLDB from zero, built the go-to-market for AWS Greengrass, and co-created a category for natural language analytics that became the early version of Amazon Q. Chainlink Labs made him head of marketing, where he built the "Link Everything" platform including a New York campaign across subways, taxi toppers, and Times Square billboards that tripled financial services traffic, and launched "Tokenized in America," a state-by-state policy scorecard that put the company at the center of the Washington tokenization conversation. Collibra named him chief marketing officer and executive committee member in April 2026.
David Reid - CTO & CMO, NOV
David Reid designed a nightclub. Before his engineering career he worked as an architectural designer in Aberdeen, and one concept drawing turned a refurbished church into a venue called the Ministry of Sin. Varco hired him in 1992 as a repair technical assistant in Scotland, and he has now spent nearly 35 years at the company that became NOV. His path ran through project engineering, product line management for pipehandling, rig package architecture, and drilling rig package development, where he built relationships with customers and shipyards around new-build rigs and became an industry authority on rig design and automation. He led products, then corporate E&P business and technology, then served as chief sales officer over 2,000 employees across 77 countries. NOV made him chief marketing officer in 2014 and added chief technology officer in 2020, a combination few companies attempt. Reid is also founder and chief executive of redM, a nonprofit he started in Houston in 2018 that mobilizes professionals, parents, and public sector leaders against human trafficking, and which now operates globally.
David Good - VP & Head of Marketing, Academy Sports + Outdoors
David Good started on the floor of an Academy store in College Station. Twenty-three and a half years later he runs marketing for the whole company. His climb went through regional promotions in Dallas, where he negotiated sponsorships with local sports organizations and coordinated grand openings, then advertising management for footwear and apparel, then vendor marketing, where he led account executives building campaigns around supplier products and managed the co-op budgets behind them. Brand marketing came next, then category marketing across merchandising divisions and retail events, then senior director of regional marketing. He became vice president and head of marketing in June 2020, weeks into a pandemic that turned sporting goods into one of retail's strangest growth categories. His background covers go-to-market planning, enterprise project management, media optimization, and financial services for a Fortune 500 retailer.
Claire Barbier - VP Marketing, SLB
Claire Barbier joined SLB as a software development engineer in 2001 and became a field engineer four years later. That is an unusual route into marketing, and it took twenty-five years. She ran wireline sales for Southern and East Africa from Angola, where she improved tender win rates 25%, grew market share to 70%, and expanded margins 33%. Nigeria followed, with full P&L responsibility for West Africa operations covering $150 million in revenue and 200 people, plus board seats at two Schlumberger Nigeria entities and a 600 basis point margin improvement. Europe came next as operations manager for reservoir characterization in Aberdeen, then vice president of wireline operations in Paris, then vice president of reservoir performance for Asia based in Kuala Lumpur. She returned to Houston in 2022 for strategic planning, then marketing and strategy for well construction. SLB named her vice president of marketing in January 2026. Very few marketing chiefs in this industry have personally run the equipment.
Ashley Estilette - CMO, Mitratech
More than fifteen acquisitions have crossed Ashley Estilette's desk at Mitratech, ranging from $5 million in ARR to over $100 million, and she owns the marketing diligence, optimization strategy, and integration planning on all of them. Her first marketing job was assisting at health fairs. She moved to Lynden International as a marketing specialist, editing the corporate magazine and handling press releases, then spent three years at URS Corporation writing proposals and articles for the oil and gas division. Tetra Tech gave her oversight of commercial proposals for a $300 million business unit and her first acquisition integration work. RS Energy Group then hired her as head of marketing in 2015 and she became global head of marketing before Enverus acquired the company, staying on as vice president of integrated marketing for a data analytics business serving more than 6,000 customers in 50 countries. Mitratech named her chief marketing officer in July 2021. She also sits on the board of Orennia, an energy transition analytics platform in Calgary.
Andrew Sneyd - CMO, NRG Energy
FanDuel went from a million customers a year to a million daily active customers in five years, and Andrew Sneyd led the marketing. He arrived as senior vice president of brand in 2021 and was promoted to run all of it in 2022, eventually leading a team of 300 across brand, media, acquisition, CRM, creative, sponsorship, product marketing, and analytics for a business that reached roughly 45% of US sports betting market share. His "Kick of Destiny" Super Bowl campaign won back-to-back Grand Clio Awards. Beer built him first. Kraft Canada started his career on JELL-O and Kool-Aid, earning him Canadian Marketer of the Year in 1998, then Labatt took Budweiser to number one in Canada. Anheuser-Busch InBev then made him global marketing VP for Stella Artois and Beck's, where he launched the "Buy a Lady a Drink" water platform, and then for Budweiser, where he architected a $1.5 billion turnaround after fifteen years of decline and produced the "Puppy Love" Super Bowl spot. Priceline followed. NRG named him chief marketing officer in June 2026, leading brand growth for Reliant, Green Mountain, Direct Energy, and Vivint.
Shelley Prange Washburn - SVP & CMO, Group 1 Automotive
Shelley Prange Washburn has worked nearly every seat in the car business. She started at Ford in 1989 as a marketing and zone manager across Atlanta and Dallas, then ran finance and insurance and service operations at a Lincoln Mercury dealership, where she helped improve parts and service gross profit 40%. Consulting followed at MSX International, leading twelve consultants supporting dealerships across the central US, then four years advising Toyota dealers for Gulf States Toyota. GS Marketing then gave her nearly nineteen years. As president she transformed a thirty-year-old traditional agency into a marketing technology company, implemented CRM and cloud ERP, acquired and integrated a competitor that contributed record revenue, and doubled profit margins at an acquired print production facility. Group 1 Automotive named her senior vice president and chief marketing officer in January 2024, covering more than 360 retail locations across the US and UK. She has since led a comprehensive rebrand and championed a customer data platform that unified the company's view of its buyers.
Brian Yokley - VP Marketing, Interlace Health
A molecular research background drives Brian Yokley's approach to marketing, and he means that literally. He spent four years as a scientist at Digene Corporation before moving into strategic marketing at BD, where he took worldwide responsibility for a $100 million portfolio and signed or expanded fourteen distributor relationships. GE Healthcare followed, then Optum, where he led marketing for the Advisory Board's growth portfolio across fourteen products and ten industries and lifted incremental sales from marketing channels from under 5% of total sales in 2018 to 48% by the first half of 2021. At Strive Health he built the marketing organization from scratch and produced a 700% increase in marketing-generated pipeline opportunities. Pager Health then brought a 4x increase in marketing-sourced pipeline through an integrated account-based program. Interlace Health hired him as vice president of marketing in November 2025. Between jobs in 2024 he took a family summer sabbatical, which he describes as full-time chauffeur for a three-kid transportation network specializing in camps, practices, and last-minute schedule changes.
What Twenty-Five Years Inside the Business Buys You
The energy companies here promote marketers who have actually run something. Barbier logged field engineering and P&L responsibility in Angola and Nigeria before she took the marketing job at SLB. Reid spent two decades designing drilling equipment before NOV gave him the brief. Good started stocking shelves. That depth matters when the customer is a drilling contractor or a fleet manager who can spot a bluff instantly, and it is not a credential you can hire in from another city. What Houston has added recently is the second group, the operators running marketing for Brussels and Austin companies from a Texas desk. Between them, the city now has both the people who know the industry cold and the people who know how software gets sold.